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CBD & ITS ENTOURAGE

Cannabis is “a medicinal treasure trove.” Cannabis has been part of the pharmacopeia, or branch of medical science that studies drugs and medicinal preparations, of many cultures throughout history. Like many other plants, cannabis plants secrete a sticky tar-like residue called resin. On cannabis plants, the resin is contained within the heads of tiny, mushroom-shaped…

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Is “pure” CBD better?

A groundbreaking study from Israel has documented the superior therapeutic properties of whole plant CBD-rich cannabis extract as compared to single-molecule cannabidiol (CBD). Published in the journal Pharmacology & Pharmacy (Feb. 2015), the article directly challenges one of the sacred cows of Big Pharma and the medical-industrial complex—the notion that “crude” botanical preparations are inherently low grade and less effective than pure,…

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WHAT IS CBD?

CBD is cannabidiol, a compound found naturally in hemp plants. In the past few years CBD has become one of the most buzzed-about topics in the natural wellness space because it may support a sense of peace and well-being in humans.

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WHAT IS HOMEOSTASIS?

Homeostasis is a biological balance in your body?s natural rhythms. Sometimes it?s described as equilibrium in your system. Homeostasis has a big impact on your overall well-being. New research is always emerging exploring the link between homeostasis, and physical, mental, and even emotional health. People take CBD because they want to support their ECS, and all the work it does.

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WHAT ARE ENDOCANNABINOIDS?

The endocannabinoid system and its role in homeostasis were discovered in the 1990s. Research shows us that there are two main types of receptors in the human body: CB1 (found in the brain, lungs and spine) and CB2 (found in the immune system, colon and spleen).

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Science

WHAT HAPPENS WHEN YOU ARE NOT IN HOMEOSTASIS?

When you are not in homeostasis, your body is not able to perform at its best. You may experience unnecessary stress, irritability, insomnia, soreness, aches, pains and more. It’s harder to do the things you want to do, like play with your dog, take the kids to the park, cycle on a beautiful morning, or join a pick-up game with your friends.

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Industry newsScience

HOW CBD WORKS

CBD works by interacting with a vast set of receptors in your body called the Endocannabinoid system (ECS). Your ECS is involved in many important jobs, including regulating your stress levels, sleep schedule, pain perception, anti-inflammatory response, immune system, mood, and more. Overall, your ECS is always working to keep your body in homeostasis, its optimal state

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